The reach of YouTube advertising is set to increase with the video sharing website's plans to integrate with social media platforms.
According to a report by Reuters YouTube has plans to ramp up their social media involvement, hoping to double their annual advertising revenue in emerging markets.
What does this mean for companies using YouTube advertising?
Your video will have access to a multitude of other social websites such as Facebook and Twitter, increasing the number of people your YouTube advertising has access to.
The best part about social media websites is that users love to share! If one person loves your video, they're going to share it with their friends, and their friends will share with their network and so forth... talk about viral video!
Another upside of YouTube integrating with social media websites is that users will have easier access to the YouTube website. People hate having to sign-up for website after website.
It's so much simpler for them to sign up using their Facebook and Twitter accounts. This means more viewers of your YouTube advertising efforts!
According to the Reuters report, YouTube is also in the process of updating certain areas of their video sharing site, such as the comments section; which is great for your advertising efforts because this means more viewer interaction and engagement.
The integration plans simply mean opening up the the sluice gates for YouTube advertising. More reach, more viewers, more sharing and more interaction. What more could you need?