Need to show marketing ROI?
In these tough economic times, it's likely that if your activities are not showing marketing ROI, your boss is going to be highly unimpressed. If you're a business owner, you're probably going to be even more unimpressed.
I speak to so many small business owners and marketing managers who are frustrated that they're not getting the return from the investment they've put into their websites and general marketing activities.
If you're one of these - and you're sick and tired of seeing your money or your marketing budget yield no results - you need to look at Inbound Marketing.
In a nutshell, Inbound marketing is, as the name applies, about drawing customers in, when they're searching online for the products and services you offer.
Outbound marketing refers to traditional 'outbound' tactics of interruption, such as cold caling and TV ads.
Now, back to the marketing ROI part.
Let's start off with some hard facts about the ROI it delivers:
According to Hubspot, companies that focus on Inbound marketing experience a 60% lower cost per lead than outbound marketing-dominated organizations.
Hubspot have commissioned countless studies with a focus on Return on Investment documenting how hundreds of companies have grown traffic, leads and sales.
Overall, of companies employing inbound marketing, users experienced a 4.2x increase in leads and most saw increases in sales within four months.