How to Use Inbound Marketing to Get Customers
Customers are increasingly blocking out advertising and marketing messages, so how are businesses supposed to get customers?
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The entire world is moving online. If a business doesn't have a website, it means that they are behind the times. But, being online is one thing. How you're supposed to get customers online is another?
Inbound marketing is how!
Inbound marketing involves a strategic process of search engine marketing, content creation (blogging, videos, white papers and so on), social media and ultimately lead generation.
This strategic process helps you get found online, generate leads and then convert these leads into purchasing customers. This is done by earning their permission to engage with them and then slowly nurturing them until they are ready to make a purchase.
In these slow economic times, reduced marketing budgets and investing in effective lead generation tools is required to get customers.
Inbound marketing is definitely the right tool to get customers:
- Inbound marketing is 62% more cost effective than traditional marketing
- Inbound marketing targets qualified prospective customers
- Inbound marketing generates leads
- Inbound marketing converts these leads into customers
Inbound marketing, while not an entirely new concept, is currently taking the marketing world by storm.
Companies are refocusing their marketing budgets in 2012 to cater for inbound marketing to ensure that they get customers and increase their return on investment.
To learn how inbound marketing can help you to get customers, download our free guide: