Creating a corporate video doesn’t have to be difficult. Many of the pitfalls that occur happen when you neglect important details in the video production process.
Here are a few corporate video mistakes to avoid so you can save time and money as well as your company’s reputation:
Failing to identify your target audience
This mistake can doom your entire project. You have to know your target audience before you can begin your video project. Without this information, you won’t be able to present the correct message in your video.
Failing to create a script
There’s nothing worse than watching a video where someone is rambling on and on. It becomes distracting and you lose interest very quickly. That’s why your corporate video should have a script.
A script will keep your video focused on the main points of your message. It will also determine how long the video runs. This is extremely important, especially if you’re hiring a video production company that charges by the hour.
You don’t want to waste money with a bunch of extra takes and useless footage.
Failing to use professional video equipment
If you’re creating a video to build your company’s reputation, professionalism is a must. Your handy cam may take great family videos but it’s not the proper equipment for creating a professional corporate video.
You won’t be able to win customers with a shoddy video. The quality of your video speaks volumes about your company.
It’s better to spend money to have a professional video production company to do the job.
They have the skills and expertise when it comes to capturing the right footage, using proper lighting techniques, and correct microphone placement. They’re also capable of editing the footage, adding special effects, and creating the graphic designs.
A corporate video is a very powerful tool for people to identify who you are and what you’re company is about. You can damage your company’s reputation if your video sends out the wrong message.
You want your audience to view you as professional in your field, so make sure your corporate video shows it.
Key takeaway: By focusing on your target audience, script and using the right equipment, you've got the basics for corporate video success.