Integrated Advertising Agency - All Your Eggs in One Basket?
Okay so you know what an advertising agency is, but do you know what an integrated advertising agency is?
Well... it's quite simple really! Take your usual creative agency and combine it with a digital agency and violah, you have an integrated advertising agency.
Traditional creative agencies have always and will always hold an important role in advertising, but with the entire world going digital and consumers moving their buying behaviour online, digital advertising has become just as important, if not more!
The benefits of an integrated advertising agency:
Traditional creative advertising generally consists of a message being sent out to your audience, whilst digital advertising consists of reeling your audience in through engagement. Through integrated advertising you can converge the two mediums and increase customer engagement twofold.
Digital advertising allows companies to communicate with their customers on a more customer-centric level, instead of just sending a message out to them.
Combining digital with creative advertising will allow you to continue the relationship with your customers long after a sale through platforms such as social media.
Because digital advertising is so much more measurable, you can be sure that your marketing efforts are obtaining the results that you want, and that you can ditch the ones that aren't.
Combining creative and digital advertising will allow you to understand which of your creative advertising methods are working too, because you will be able to measure where your audience is coming from.
- Maximises impact on customers
Using both creative and digital advertising mediums means that you're going to 'double' your advertising impact, literally!
Instead of creative advertising or digital advertising working in isolation, you can have the two mediums working hand-in-hand as a unified force.
Because creative advertising is generally more interruption-based and digital advertising more engaging, you can be sure that you have a healthy balance between the two in your campaigns.
Using both creative and digital advertising hand-in-hand is a sure-fire way to seamlessly grow your business, faster.
Many companies make use of two agencies that work together to conjoin their traditional creative and digital advertising efforts. Having one agency that does both means seamless, more effective and targeted advertising campaigns for your company.
Key takeaway: Having all your eggs in one basket, in this case, ensures an impactful, targeted and effective advertising campaign across multiple mediums.