Why did Your Professional Website Design Fail?
Fundamentally, the goal of professional website design is to create a website that informs and connects with your customers, while generating new leads and sales. This is one of those ideals that's easy to say, but somewhat harder to put into practice.
For every website that becomes an Internet success, there are probably a dozen others that failed to realise their potential because of professional website design failures. So, we've put together a list of several of the most common major issues with websites that lead them astray.
Reasons Your Professional Website Design Failed
You didn't fully integrate Search Engine Optimization principles. SEO is about more than just throwing keywords into your blog articles. It also includes use of metatags and rich snippets, site maps, link-building, social media, and more. To be effective, you need a fleshed-out strategy that integrates SEO into every aspect of your website.
You ignored mobile users. Mobile browsing is on the rise. There are currently 1.2 billion mobile web users worldwide, and that number will only grow in the future. You need to make sure your website is fully accessible on mobile devices, and does not rely on bandwidth-heavy software gimmicks that may not work on all browsers. (Requiring Flash, for example, will exclude every Apple mobile device.)
You had an ineffective home page. A proper home page is one of the most important elements of professional website design. It needs to be eye-catching, to the point, and give your visitors a reason to keep reading, and you only have a few seconds to do this. If they don't see the rest of your site, all your work is for naught.
You didn't track its performance. Analytics and closed-loop marketing are vital for measuring the success and ROI of your webpage. Internet marketing offers you the power to precisely track the effectiveness of your online efforts, so make use of it! See what works and what doesn't, and constantly seek to refine your techniques.
You failed to keep it updated and maintained. An inactive site that has not been updated in some time will quickly fall off of Google's search rankings. Updating encourages search spiders to keep your listing current. Also, a website that's actively maintained makes it more impressive and relevant to visitors as well.
Good professional website design isn't easy, but it's a necessity if you want your online marketing to succeed.
Key takeaway: Professional website design is more than simply designing and developing a business website, there are tactics and goals that you should have in place to ensure it's success as an online marketing tool.