Five Reasons to Take Your Corporate Video Online
A good online corporate video
can be an excellent marketing tool. Fundamentally, humans are visually-oriented creatures, and we respond well to visual mediums. It's arguably the most powerful promotional tool you can employ.
However, a corporate video is also a some
what costly and time-consuming venture. Despite that, there are many reasons an online video can be an excellent investment, spreading your message across the Internet and gaining you new leads.
If you aren't sure if online video is right for you, here are five signs to watch out for.
You Might Need to Take Your Corporate Video Online if...
You want to communicate complex ideas to a wide audience. If you're attempting to express a concept that requires more than a page of text to convey, a video will almost certainly be a better format for it. The combination of visuals and narration makes it easier to explain in a short space, without scaring off those who won't read a lengthy article.
You need to build your brand. A good corporate video that “goes viral” can be one of the single biggest attention-getting events in your company's life. A popular video will make your name known, and allow you to associate yourself with specific qualities in the minds of millions of people.
You want to build credibility. Whether it's logical or not, people tend to believe information presented via video more than any other medium. If you believe you are not being taken seriously by the market, a corporate video is an excellent tool for staking yourself out as an authority in your field.
You need to “set the record straight” on a matter. Because online video is infinitely repeatable, a video response to an issue that has arisen, or untrue rumors about your company, is one of the best ways you can defend yourself in the public arena.
You want to gain market share among social media users. YouTube has millions of users by itself, and it's commonly linked-to by other social sharing sites. Further, posting video on Facebook will lead to it being seen by more of your fans than your status updates, as Facebook puts visual updates ahead of purely text ones.
Corporate video is an extremely powerful communication tool that is perfectly suited for use in Internet marketing. When done properly, you can vastly increase your exposure, credibility, and -most importantly- your leads and sales.