How to increase traffic to your site
I know that the last few posts have all been "how to's" but I'm getting asked a lot of questions. I've saved a list of the most popular ones and I'll share my responses on the blog. First things first - How to increase traffic to your site?
There are two ways to increase traffic - through paid advertising or organic search. This post is will deal with organic search.
In a nutshell - If you want to increase traffic to your site, you need to get found. Namely, in search engines and on social media sites.
With the millions of websites competing for position in search rankings and the multi multi millions of users on social media sites, it's getting tricky to stand out.
I would not recommend using tactics in isolation. Instead, I would recommend a process of SEO, content creation and social media sharing used together. The process looks like this:
- Create awesome content that people want, for example blog content, videos, apps, white papers, ebooks and so on
- Optimise that content around keywords that your target audience is searching for
- Share that content in social media
Sounds simple? It is. The above process creates a magnet that sucks in your customers.
Don't be fooled though into thinking it's a short cut or a quick fix. It's a process that takes commitment and time but the results are foolproof and long lasting.
I will continue to recommend this approach at every chance I get.
There may be better ways, not that I'm aware of though.
What's working for you?