Wanna be a presentation pro?
The benefits of being a presentation pro are obvious. In the corporate world, when you deliver a killer presentation that people stay awake for, you may as well be a rock star.
So, what exactly does it take to be a presentation pro?
First and foremost, forget yourself and make your audience king.
Sounds simple? Why then do I, week after week find myself sitting in presentations where the speaker brings a new definition to the word selfish? What I mean by this is that speakers have no regard for what the audience wants. if they did, they wouldn't be going on for an hour about how great and different XYZ company is.
The thing about a great presentation that puts the audience top of mind is that the audience will decide all on their own about how great XYZ company. And the power of getting someone to decide that for themselves is, well, priceless.
So, what do I mean by treat the audience as king? When preparing your presentation:
- Make them the focus of the presentation
- Address their needs in your content
- Ask yourself what makes them tick
- Learn more about them and create your content as a story that they can identify with
The last one is really important. When people identify, a connection is created and when a connection is created,
you are their favourite person....for a fleeting moment, at least.