Convert traffic into customers
There is no point in generating traffic unless that traffic becomes leads and revenue. The ultimate goal in inbound marketing is capturing qualified sales leads.
Your search engine marketing, content marketing and social media marketing efforts should all drive interested visitors to your website, blog and individual landing pages.
You will have essentially created a magnet that sucks in prospects from throughout the web. Now it’s time to convert them!
Our Lead Generation Services include:
- Creation of advanced content
- Compelling landing pages - design and testing
- Customised conversion forms
- Developing offers
- Lead tracking and intelligence
- Call-to-action graphics - design and testing
- Email campaigns
CTA's, Offers and Landing Pages
Once on your website, the call-to-action (CTA) graphics should compel visitors to click-through, and your landing pages should be optimised to produce the highest possible conversion rates. A landing page is a page within your website with a clear message, and that is created with a distinct purpose – to capture leads. Once you capture leads, you need to move them down the sales funnel to become customers. This is achieved further down the line with lead nurturing campaigns and an effective closed loop marketing strategy.
Generating leads requires some creativity but also requires a process around developing offers
that add value to customers’ lives, such as ebooks, promotions and white papers, that give visitors a real reason to provide you with their details.
Besides the Call to Action graphics on your website itself, these graphics should also be placed in other sources, such as email campaigns and Facebook fan pages, to drive visitors to the landing pages on your website.
What correlates most closely to helping customers produce more leads is the number of offers and landing pages they have on their website.