Convert leads into customers.
Lead Nurturing is the art and science of crafting a series of emails that get automatically sent to your leads after they first convert on your website, to get them closer to becoming a paying customer.
Research shows that following up with interested leads within a week of their initial conversion increases final sales conversion rates.
Once you have created great offers, calls-to-action and landing pages, you need to qualify your captured leads and pull them further through your sales funnel. Lead nurturing gently moves your leads down the funnel by sending them further information and useful offers periodically via e-mail. And sometimes a lead isn’t ready to buy, so you should be using automated lead nurturing to warm them up.
The content of each e-mail needs to be relevant. As in a good landing page, you should communicate the value of your offer and explain to your lead how to access it. Quality advanced content plays a key role here because prospects need a good reason to click through. Click throughs from your lead nurturing e-mails give you valuable insights into your leads' preferences and how to proceed to convert them to customers.
Lead segmentation is important as it allows you to target your email messages and then craft offers, calls to action, and landing pages directed at that audience. This means you close more deals by targeting the right lead, at the right time, with the right message.
Email marketing and lead nurturing assists marketing effectiveness and sales productivity in a variety of ways, by:
Our lead nurturing services include:
- Educating prospects
- Encouraging potential customers to come back to your site
- Moving prospects along in their buying process
- Providing intelligence to sales teams about who the most likely buyers are
- Reducing the friction in the sales process
- Enabling sales reps to be more efficient
- Automated email campaigns
- Lead management for sales teams
- CRM integration
- Social media intelligence
- Lead segmentation
- Offers, calls to action, landing pages