Grow your footprint. Give the search engines a reason to crawl.
Content is king
The first and most important way to get your company found online is through the creation of remarkable online content that adds value to your audience.
Online content such as blog posts, videos, web pages, photos, webinars, whitepapers, guides and other useful and interesting tools with ensure that your company gets found before your competitors.
In some cases, such as viral videos, the online content may simply be controversial or entertaining, but regardless, it still engages the audience and drives traffic to a particular website.
Online content creation is a serious business and is non-negotiable if you're serious about increasing traffic to your website and generating qualified sales leads.
Publish targeted online content to generate more inbound links and leads for your business.
Blogging is an inbound marketing tool which drives traffic to your website, and should be central to your inbound marketing strategy.
Through the production of fresh, targeted and powerful online content, blogging helps to attract more inbound links, which improves your search engine rankings. In fact, blogging is the most powerful search engine optimisation (SEO) tool available to you, and you shouldn’t be blogging without an SEO strategy in mind.
Blogging also encourages the sharing of content among your social media fans and followers which will ultimately drive traffic back to your website. In addition, a business blog allows you to engage in a two-way dialogue with potential customers and keep them constantly engaged with your company, positioning you as a credible industry thought-leader.
Our blogging services include:
- Corporate blogging strategy
- Blog setup and design
- Creating and managing a blog publication schedule
- Blog article research, writing and editing
- Search Engine Optimisation
- Publishing via email
- Promotion on social media sites
55% more website visitors for companies that blog
97% more inbound links for companies that blog
434% more indexed pages for companies that blog
Connect with your audience and capture leads.
A key part of any effective inbound marketing strategy is the creation of advanced online content, such as e-books, whitepapers, videos and webinars.
This type of online content will enable you to connect with audiences, improve your search rankings and drive customers to your website to then capture them as leads.
In lead generation, advanced online content enables you to convince visitors to sign up as leads to download, view or participate. Advanced online content makes the sales process smoother and has a direct impact on converting leads to customers. It’s also a great way to promote sharing in social media which assists in increasing brand visibility and awareness.
Our advanced online content services include the creation, optimisation and publishing of:
- Press Releases
- Whitepapers and eBooks