Showcase your site to search engines. Optimised pages drive qualified traffic.
The ingredients for successful Search Marketing are content and inbound links.
The foundation of your Inbound Marketing programme is compelling content creation. Optimising that content is a key step, however, to ensure you give your valuable content the best chance possible of drawing traffic from the web. As you create remarkable content it’s important to optimise it for search engines (SEO) as well as for other channels, like YouTube and Twitter.
Our Search Marketing Services include:
- Keyword research to ensure you are visible within search engines
- Optimising content for search engines and social media
- On-Page SEO to improve your organic search rankings
- Building of inbound links to improve search engine rankings
- Link analysis to understand current site links and report on these over time
Keyword Research, On-Page & Off-Page SEO
Keyword phrases are words that your customers would type into a search engine such as Google to find a product or service like yours. You will use these keywords in a variety of ways on your site, in your blog, via social media and for your lead generation offers.
We help you develop a list of hundreds of potential keywords and identify the best terms for you to use to optimise your site. We track the progress on search terms over time so that we know which keywords are driving actual traffic and leads.
On‐Page SEO is the process of placing your selected keywords in the ‘right’ places on your web pages so that Google knows what your pages are ‘about’. Although off‐page SEO (how many sites link to you) has greater importance in determining your rankings, it's important to optimise your website with the right keywords.
The single most important factor search engines use to value the importance of your site and determine if you should rank well for a given keyword is the number of inbound links to your site. That is, the number of other websites that link to you and the quality of those referrers.
Google’s logic in linking to your website is because you have created something valuable.